About Us
Mission control for your brand.
01
Creative Solutions
The Hipsetter Group works with clients to develop tailored strategies and content that boost your business, break through barriers and accelerate success.
02
Clear Communications
We can help you define and share your internal and external stories. Targeted communication transforms your business stories to get people inspired and onboard.
03
Agile
Our team is nimble and responsive. We can help you navigate changes, from your branding strategy to the relaunch of your business.
hip·set·ter:
noun
The rare few who set the standards of cool, usually without the intention of doing so. In essence, the ones who all others follow.
— Urban Dictionary
What We Offer
A full spectrum of capabilities.
01
Marketing & Branding
The Hipsetter Group works directly with you to understand objectives, core company values and passion projects. We create the right strategy to impact the business and your brand.
02
Communications
We offer clients a wide range of strategic communications services including media strategy and PR, crisis communications and internal communications.
03
Sales Strategy
The Hipsetter Group works with you to develop and implement strategies to position or re-tool business development teams to accelerate performance and success.
04
Talent Management
We engage with artists, celebrities, digital influencers and cultural change makers of all scales to deliver solutions that create an impact.
05
Content Development
The Hipsetter Group can help create high impact content to meet your objectives, from launching podcasts to creating video productions for branding and communication campaigns.
06
Events
We know what it takes to create highly impactful events that deliver your company’s message and achieve your goals. We can help — from launch events to consumer events to corporate events.
Who We Work With and When
We’ve worked with emerging businesses and leading brands around the world, from Fortune 500 companies to community based businesses. We help create pathways to success for Astronauts, musicians, artists and thought leaders. We partner with our clients to gain competitive differentiation, forge new paths in the marketplace, and transform audacious goals into reality.
Case Studies
Audacious goals, made reality.
Growing & Amplifying a Leading Brand
50th Anniversary of Apollo 12, Kennedy Space Center
Kennedy Space Center sought to showcase the artistic side of space exploration to connect with current customers in a surprising way and to attract a new audience.
Grow Your Audience
Sound Collage, Foosaner Art Museum
Challenged with negative press and declining membership, The Foosaner Art Museum was interested in finding ways to become more relevant to its community and grow its audience.
Create a Buzz & Generate Sales
Antonino’s Impossible Dream, Book Launch
Author Tim McGlen sought help to create a buzz among children ages 4–8 and their families, to launch and generate book sales for Antonino’s Impossible Dream.
Leadership
Marsha Lewis
President & CEO
Marsha Lewis is the President and CEO of The Hipsetter Group. She has over 25 years of experience working with Fortune 500 companies in developing and implementing strategies to accelerate performance and success. Marsha honed her skills while working on the executive teams at Live Nation, Clear Channel Worldwide and Omnicom Group.
She has the ability to merge old school thinking with new school ideas. Marsha creates programs that satisfy the needs of both conservative boardroom executives and forward thinking, futuristic teams. She earned her Master’s in Strategic Communications from Columbia University.